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Media monoliths : how great media brands thrive and survive / Mark Tungate.

By: Material type: TextTextPublication details: London Kogan Page 2004.Description: viii, 261p. ill. (some col.). 24cmISBN:
  • 0749441089
Subject(s): DDC classification:
  • 338.4730223 TUN 2004
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 338.4730223 TUN 2004 (Browse shelf(Opens below)) 37825 Available 0000039238

Includes bibliographical references and indexs p. 250 - 251

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