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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco van Gelder.
Material type:
TextPublication details: London Kogan Page 2003.Description: ix, 260p. ill. 25cmISBN: - 0749440236
- 658.827 GEL 2003
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.827 GEL 2003 (Browse shelf(Opens below)) | 37829 | Available | 0000039240 |
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| 658.827 CHE 2008 Luxury brand management : a world of privilege | 658.827 DUN 2005 Principles of advertising & IMC | 658.827 DUN 2005 Principles of advertising & IMC | 658.827 GEL 2003 Global brand strategy : unlocking brand potential across countries, cultures & markets | 658.827 GRE 2007 Penjenamaan merentasi sempadan : panduan pemasaran jenama global | 658.827 HAR 1999 Harvard business review on brand management. | 658.827 KEL 1998 Strategic brand management : building, measuring, and managing brand equity |
Includes bibliographical references and indexs
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