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Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks..

By: Material type: TextTextPublication details: Harlow Financial Times Prentice Hall 2005.Edition: Rev. 2nd European edDescription: xxiii, 753p. ill. 27cm + 1 CD-ROM (4 3/4in.)ISBN:
  • 0273695304
Subject(s): DDC classification:
  • 658.83 MAL 2006
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