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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing; an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser.

Contributor(s): Material type: TextTextPublication details: London Routledge 2003.Description: xviii, 365p. ill. 25cmISBN:
  • 041528421X
Subject(s): DDC classification:
  • 659.2 REV 2003
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 659.2 REV 2003 (Browse shelf(Opens below)) 40599 Available 0000043303

Includes bibliographical references and index

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