Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo.

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Material type: Text

TextPublication details: Singapore John Wiley & Sons (Asia) 2008.Description: xiv, 423p. ill. 24cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.827 CHE 2008 (Browse shelf(Opens below))	Available		0000050294

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Previous	658.823 STE 1995 Packaging as an effective marketing tool	658.823 STE 1995 Packaging as an effective marketing tool	658.827 AAK 2000 Brand leadership	658.827 CHE 2008 Luxury brand management : a world of privilege	658.827 DUN 2005 Principles of advertising & IMC	658.827 DUN 2005 Principles of advertising & IMC	658.827 GEL 2003 Global brand strategy : unlocking brand potential across countries, cultures & markets	Next

Includes index

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