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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente..
Material type:
TextPublication details: Mason,Ohio Thomson-South-Western c2006.Edition: 4th edDescription: xxvi,400p. ill. 24cmISBN: - 9780324322712
- 659.113 PAR 2006
| Item type | Current library | Call number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.113 PAR 2006 (Browse shelf(Opens below)) | Available | 0000051273 |
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| 659.1125 MOR 2000 Advertising in tourism and leisure | 659.1125 MOR 2000 Advertising in tourism and leisure | 659.1125 MOR 2000 Advertising in tourism and leisure | 659.113 PAR 2006 Advertising campaign strategy : a guide to marketing communication plans | 659.113 SUG 2006 Instant promotion | 659.132 CAP 1997 Tested advertising methods | 659.132 CAP 1997 Tested advertising methods |
Includes index.
Include index.
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