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Global marketing management / / Masaaki Kotabe & Kristiaan Helsen.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ John Wiley & Sons c2011.Edition: 5th edDescription: xxiii, 717p. : ill. (some col.) ; 28cmISBN:
  • 9780470505748
Subject(s): DDC classification:
  • 658.84 KOT 2011
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