Principles of advertising & IMC / Tom Duncan.

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Material type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago McGraw-Hill/Irwin c2005.Edition: 2nd edDescription: xxvii, 774p col., ill 29cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due
AV-CDR	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.827 DUN 2005 (Browse shelf(Opens below))	Available
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.827 DUN 2005 (Browse shelf(Opens below))	Available

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Previous	658.823 STE 1995 Packaging as an effective marketing tool	658.827 AAK 2000 Brand leadership	658.827 CHE 2008 Luxury brand management : a world of privilege	658.827 DUN 2005 Principles of advertising & IMC	658.827 DUN 2005 Principles of advertising & IMC	658.827 GEL 2003 Global brand strategy : unlocking brand potential across countries, cultures & markets	658.827 GRE 2007 Penjenamaan merentasi sempadan : panduan pemasaran jenama global	Next