TY  - BOOK
AU  - Rouse 
TI  - Start where you are : matching your strategy to your marketplace 
SN  - 0787902470 
U1  - 658.4012 ROU 1996 
PY  - 1996///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Strategic planning
N1  - Includes bibliographical refences and index
ER  -