TY  - BOOK
AU  - Trivers, Jonathan 
TI  - One stop marketing 
SN  - 0471133329
U1  - 658.8 TRI 1996 
PY  - 1996///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
N1  - Includes bibliographical references
ER  -