TY  - BOOK
AU  - Reich 
TI  - Marketing management for the hospitality industry : a strategic approach 
SN  - 0471310123 
U1  - 647.940688 REI 1997 
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons
KW  - Hospitality industry
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -