TY  - BOOK
AU  - Randall, Geoffrey 
TI  - Principles of marketing 
T2  - Routledge series in the principles of management
SN  - 0415072662
U1  - 658.8 RAN 1993 
PY  - 1993///
CY  - London
PB  - Routledge
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -