TY  - BOOK
AU  - Lancaster, Geoff 
AU  - Reynolds, Paul
TI  - Marketing 
T2  - Marketing series
SN  - 0750620552
U1  - 658.8 LAN 1995 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
ER  -