TY  - BOOK
AU  - Proctor, Tony 
TI  - Marketing management : integrating theory and practice 
SN  - 0412623501
U1  - 658.8 PRO 1996 
PY  - 1996///
CY  - London
PB  - International Thompson Business Press
KW  - Marketing
N1  - Includes index
ER  -