Kotler  <br/><br/>
Marketing : an introduction  
/ Philip Kotler and Gary Armstrong. 
 - 4th ed.. 
 - Upper Saddle River, New Jersey  Prentice Hall  1997. 
 - v. p.  ill. (some col.)  26cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132527103  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT 1997