TY  - BOOK
AU  - Keegan, Warren J. 
AU  - Duncan, Thomas R.
AU  - Moriarty, Sandra E.
TI  - Marketing 
SN  - 0130163872 
U1  - 658.8 KEE 1995 
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -