MacNamee, Brian  <br/><br/>
The marketing casebase  
/ Brian MacNamee and Ray McDonnell. 
 - London  Routledge  1995. 
 - xii, 272p  22cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0415103215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 MAC 1995