TY  - BOOK
AU  - MacNamee, Brian 
AU  - McDonnell, Ray
TI  - The marketing casebase 
SN  - 0415103215
U1  - 658.8 MAC 1995 
PY  - 1995///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -