Evans, Joel R.  <br/><br/>
Marketing  
/ Joel R. Evans and Barry Berman. 
 - 7th ed.. 
 - Upper Saddle River, New Jersey  Prentice Hall  1997. 
 - xxxii, 784p.  ill. (some col.)  29cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132426110  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 EVA 1997