TY  - BOOK
AU  - Cohen 
TI  - The marketing plan 
SN  - 0471180335 
U1  - 658.802 COH 1998 
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
N1  - Includes indexes
ER  -