Johnson  <br/><br/>
Total quality in marketing  
/ William C. Johnson and Richard J. Chvala. 
 - Delray Beach, Florida  St. Lucie Press  1996. 
 - xix, 276p.  ill.  24cm 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>1884015131  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 JOH 1996