TY  - BOOK
AU  - Johnson 
AU  - Chvala, Richard J.
TI  - Total quality in marketing 
SN  - 1884015131 
U1  - 658.8 JOH 1996 
PY  - 1996///
CY  - Delray Beach, Florida
PB  - St. Lucie Press
KW  - Marketing
KW  - Management
N1  - Includes indexes
ER  -