TY  - BOOK
AU  - Holtz 
TI  - Databased marketing 
SN  - 0471551872 
U1  - 658.800285574 HOL 1992 
PY  - 1992///
CY  - New York
PB  - John Wiley & Sons
KW  - Databased marketing
N1  - Includes bibliographical references and index
ER  -