Bingham  <br/><br/>
Business marketing management  
/ Frank G. Bingham, Jr., Barney T. Raffield III. 
 - Rev. ed. of : Business to business marketing management, c1990. 
 - Cincinnati, Ohio  South-Western College Publishing  1995. 
 - xxviii, 675p.  24cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538836784  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management<br/>Industrial marketing--Case studies--United States<br/>Industrial procurement--Management<br/>Industrial procurement--Case studies--United States
<br/><br/><label>Dewey Class. No.: </label>658.8 BIN 1995