Bradley  <br/><br/>
Marketing management : providing, communicating and delivering value  
/ Frank Bradley. 
 - London  Prentice Hall  1995. 
 - xxxiv, 990p.  ill.  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130653438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BRA 1995