TY  - BOOK
AU  - Bradley 
TI  - Marketing management : providing, communicating and delivering value 
SN  - 0130653438
U1  - 658.8 BRA 1995 
PY  - 1995///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -