Anton  <br/><br/>
Customer relationship management : making hard decisions with soft numbers  
/ Jon Anton. 
 - New Jersey  Prentice Hall  1996. 
 - viii, 183p.  ill.  24cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0134384741  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management--Statistical models<br/>Customer services--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.812 ANT 1996