TY  - BOOK
AU  - Anton 
TI  - Customer relationship management : making hard decisions with soft numbers 
SN  - 0134384741 
U1  - 658.812 ANT 1996 
PY  - 1996///
CY  - New Jersey
PB  - Prentice Hall
KW  - Customer relations
KW  - Management
KW  - Statistical models
KW  - Customer services
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -