Lovelock, Christopher H.  <br/><br/>
Services marketing  
/ Christopher H. Lovelock. 
 - 3rd ed.. 
 - New Jersey  Prentice Hall  1996. 
 - xii, 660p.  ill.  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0134558413  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV 1996