TY  - BOOK
AU  - Lovelock, Christopher H. 
TI  - Services marketing 
SN  - 0134558413 
U1  - 658.8 LOV 1996 
PY  - 1996///
CY  - New Jersey
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -