Sudman  <br/><br/>
Marketing research : a problem-solving approach  
/ Seymour Sudman, Edward Blair. 
 - Boston  McGraw Hill  1998. 
 - xli, 737p.  ill.  27cm  1 disket (3 1/2in.) 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0079136702  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 SUD 1998