TY  - BOOK
AU  - Sudman 
AU  - Blair, Edward
TI  - Marketing research : a problem-solving approach 
SN  - 0079136702 
U1  - 658.83 SUD 1998 
PY  - 1998///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -