TY  - BOOK
AU  - Holbert 
AU  - Speece, Mark W.
TI  - Practical marketing research : an integrated global perspective 
SN  - 0131459546
U1  - 658.83 HOL 1993 
PY  - 1993///
CY  - New York
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -