TY  - BOOK
AU  - Fletcher 
TI  - Marketing management and information technology 
SN  - 0131844822
U1  - 658.83 FLE 1995 
PY  - 1993///
CY  - London
PB  - Prentice Hall
KW  - Information technology
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -