TY  - BOOK
AU  - Burns 
AU  - Bush, Ronald F.
TI  - Marketing research 
SN  - 0131498657 
U1  - 658.83 BUR 1995 
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -