Keegan  <br/><br/>
Principles of global marketing  
/ Warren J. Keegan, Mark C. Green. 
 - New Jersey  Prentice Hall  1997. 
 - xxi, 421p.  ill.  27cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0137222998  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.848 KEE 1997