TY  - BOOK
AU  - Keegan 
AU  - Green, Mark C.
TI  - Principles of global marketing 
SN  - 0137222998 
U1  - 658.848 KEE 1997 
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -