TY  - BOOK
AU  - Hallberg 
TI  - All consumers are not created equal : the differential marketing strategy for brand loyalty and profits 
SN  - 0471120049 
U1  - 658.84 HAL 1995 
PY  - 1995///
CY  - New York
PB  - John Wiley & Sons
KW  - Database marketing
KW  - Direct marketing
KW  - Data processing
N1  - Includes bibliographical references and index
ER  -