Majaro, Simon  <br/><br/>
The essence of marketing  
/ Simon Majaro. 
 - New York  Prentice Hall  1993. 
 - xii, 266p  ill  24cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>013285354-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAJ 1993