TY  - BOOK
AU  - Majaro, Simon 
TI  - The essence of marketing 
SN  - 013285354-X
U1  - 658.8 MAJ 1993 
PY  - 1993///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -