TY  - BOOK
AU  - BermanhBarry 
TI  - Marketing channels 
SN  - 0471577480
U1  - 658.84 BER 1996 
PY  - 1996///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing channels
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -