Shaver  <br/><br/>
The next step in database marketing : consumer guided marketing  
/ Dick Shaver. 
 - New York  John Wiley & Sons  1996. 
 - xiv, 482p.  ill.  24cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471133590  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 SHA 1996