TY  - BOOK
AU  - Shaver 
TI  - The next step in database marketing : consumer guided marketing 
SN  - 0471133590 
U1  - 658.84 SHA 1996 
PY  - 1996///
CY  - New York
PB  - John Wiley & Sons
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -