European casebook on principles of marketing  
/ edited by Jim Saker and Gareth Smith. 
 - London  Prentice Hall  1997. 
 - xiv, 258p.  ill.  24cm 
 - European casebook series in management .
<br/><br/><label>ISBN: </label>0132276534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies--Europe
<br/><br/><label>Dewey Class. No.: </label>658.80094 EUR 1997