TY  - BOOK
AU  - Saker, Jim
AU  - Smith, Gareth
TI  - European casebook on principles of marketing 
T2  - European casebook series in management
SN  - 0132276534
U1  - 658.80094 EUR 1997 
PY  - 1997///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Europe
KW  - Case studies
ER  -