Hartley  <br/><br/>
Marketing mistakes  
/ Robert F. Hartley. 
 - New York  Prentice Hall  1995. 
 - x, 366p.  ill.  23cm 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>0471000884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies--United States
<br/><br/><label>Dewey Class. No.: </label>658.800973 HAR 1995