TY  - BOOK
AU  - Hartley 
TI  - Marketing mistakes 
SN  - 0471000884
U1  - 658.800973 HAR 1995 
PY  - 1995///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references
ER  -