Roman  <br/><br/>
Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales  
/ Ernan Roman. 
 - Illinois  NTC Business Books  1995. 
 - xiii, 223p.  ill.  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0844233498  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 ROM 1995