TY  - BOOK
AU  - Roman 
TI  - Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales 
SN  - 0844233498 
U1  - 658.84 ROM 1995 
PY  - 1995///
CY  - Illinois
PB  - NTC Business Books
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -