TY  - BOOK
AU  - McCorkell 
TI  - Direct and database marketing 
SN  - 0749419601
U1  - 658.84 MCC 1997 
PY  - 1997///
CY  - London
PB  - Kogan Page
KW  - Direct marketing
KW  - Small business
N1  - Includes bibliographical references and index
ER  -